EHR & Clinical Communications

Health care technology and systems are changing by the minute. Evolving regulations and expectations make electronic health records (EHRs) or electronic medical records (EMRs) a must.

For organizations, this means contending with the turmoil – and expense – of the required technology and infrastructure investment. More than the financial cost, though, EHR adoption can rock an organization. Health care companies risk losing patients or alienating clinical staff if they focus too tightly on IT or financial concerns and lose sight of clinical communications.

But it doesn’t have to be that way. Gusto Communications can fill the gap between clinical support and IT evolution.

EHR Adoption & Engagement

A flexible solution

In our experience, the intensity and scope of an EHR implementation often outstrip the bandwidth of in-house communications teams. Yet IT teams need help delivering information in a way that’s clinician-focused, not IT-focused.

That’s where Gusto can step in. We can support hospital implementations, even where there’s a lack of dedicated communications support.

This support isn’t a luxury—it’s essential. While it’s tempting to envision an EHR implementation as little more than adding an IT tool, it’s much, much more. An EHR markedly changes how health care is delivered and how everyone, including patients, thinks about health care.

Most of all, the communications aspect of EHR work, along with other key components such as leadership and training, can make or break an implementation. We can put in place channels to convey up-to-date information about training and instructions, set up feedback loops to report errors and concerns, and support patient well-being and employee satisfaction throughout the process.

Healthcare IT Consulting

Years of expertise

We’ve led communications for Epic electronic health record (EHR) implementations at a large regional health system.

We’ve also coordinated communications at local and national health care facilities and organizations in the areas of:

  • CMS/Meaningful Use compliance
  • Specialized oncology
  • EHR implementation
  • Collaborative physician and clinician documentation
  • Dragon Medical voice-recognition technology adoption
  • Pharmacy bar-coding implementation
  • A Meditech implementation across 11 hospitals
  • A LSS implementation for a large physician network
  • A NextGen upgrade for a physician network

Specialized, strategic and responsive

At Gusto:

  • We are small but very specialized. Our team of senior-level consultants can step right up to the plate when it comes to communicating health care tech.
  • We know health care IT. We’ve been there, done it, and we’re up to date on what’s happening in the industry now. We relish complexity and bring strong analytical skills to the table.
  • We understand physician/clinician engagement. Physicians require one style of communications, clinicians another, and technologists yet a different approach. We can speak to all of them.
  • We can dress up or roll up our sleeves. We function well at the leadership level, where we can facilitate leadership meetings and develop plans and messaging, but we also can crank out the work, from on-site command center staffing to designing posters to drafting newsletter copy.
In short, we’ll get it done.

Spotlight: Epic

EHR communications for a major national health organization

We led internal communications to support a new Epic implementation – and subsequent system upgrades – for a Houston hospital system that averages 21,000 admissions per month, across three facilities. This involved:

  • Developing an overall communications strategy to keep physicians and employees engaged and knowledgeable pre-, during and post-go-live.
  • Providing communications counsel and support to the Epic Core Leadership Team and other governing bodies and committees, comprising top-level hospital and national executives.
  • Collaborating with each hospital’s communications team, as well as with physician leadership, medical staff services departments, nurse managers and a multitude of internal parties.
  • Creating niche campaigns to promote the rollout of Epic applications like the MyChart patient portal, or complementary software like Dragon speech recognition software.
  • Establishing a special communication track for the system’s 22 affiliated clinics.
  • Developing all communications materials to support the effort – from posters and talking points, to alerts, Command Center communications and more.
  • Keeping the effort moving forward without a hiccup during leadership transitions.

Our experience doesn’t stop with Epic.

Many hospital systems these days are turning to Epic for their EHR/EMR adoption strategy. But our expertise goes beyond Epic. We’ve supported communications related to:

  • A variety of EHR vendors including Cerner, Meditech, Elekta, AllScripts, Varian, McKesson and more.
  • The spectrum of EHR-related tools and initiatives, from Dragon Medical to Meaningful Use, and from clinical documentation initiatives to the ins and outs of pharmacy bar coding.


Amy Hudson, Principal
303-945-4520 Office
303-475-6364 Cell