Health Care Communications

Gusto’s team of advisors has 20+ years’ experience in health care communications and healthcare public relations. We’ve worked with hospitals, physician groups, health insurance companies, health care associations, foundations, retail health care clinics, and more.

We thrive on new ventures. We’re smart, we’re experienced and we’re great at building and driving solutions. Our depth and breadth of experience means we have knowledge of the current, rapidly changing environment, as well as insight into precedent. We offer an informed idea of what will work, because we know what’s been done before.

You can count on us as your partner in communications, whether you like to be hands-on or prefer that we maintain momentum while you focus on additional priorities.

Areas of Expertise

We provide communication strategy and implementation for a variety of audiences and topics relevant to health care, including:

  • Physician and clinic outreach and engagement – aligning providers in support of patient care
  • Patient outreach – helping health care make sense for those it serves
  • Clinical topics – patient safety and quality initiatives, academic research, service line marketing and communications strategy
  • Health care policy and issues, including state and federal rules and regulations
  • Executive communications aimed at various internal and external audiences Internal policies, workforce changes and other issues – conveying the “what” as well as the “why”
  • EHR implementations, upgrades and trainings – engaging clinicians in making the most of technology

Skills and Services

If it falls in the realm of communications, odds are, we’ve done it. We’re comfortable sitting at the strategy table with executives – and we know how to manage daily details. (We also know how to work with just about any audience or personality.) Put our skills to work to develop and implement:

  • Messaging and communications plans and strategy
  • Talking points
  • Collateral (brochures, fliers, posters, business cards, other handouts)
  • Video scripting and production oversight
  • Presentations and slide decks
  • Newsletters
  • Communications project management
  • Case studies
  • Bylined articles for trade publications
  • Graphic design
  • Websites and blogs
  • Media outreach
  • Social media
Have a project that isn’t on this list? Try us anyway. Chances are we can help, or we’ll know someone who can.

Health Care Clients

A sampling of health care organizations we have assisted includes:

  • Catholic Health Initiatives
  • Centura Health
  • Colorado Center for Nursing Excellence
  • Colorado Health Foundation
  • Colorado Nursing Association
  • Humana’s YourPractice magazine
  • PacifiCare Health System
  • Physicians Practice Digest
  • Porter Adventist Hospital
  • St. Anthony Hospital Denver
  • University of Colorado Hospital
  • University of Maryland Medical System


Amy Hudson, Principal
303-945-4520 Office
303-475-6364 Cell